Counsel · Legal and Financial
Insurance Agency Website Templates
Insurance agency website templates for independent agencies and local insurance agents, shown below with an insurance agency in every design. Shoppers compare more quotes than ever, so every design makes each coverage line clear and a quote request easy. Pick a design, see it with your agency name and colors, and build your site free. No signup until you go live.
Every Design, Shown for an Insurance Agency
Keystone · Legal and Financial
Professional · Legal and Financial
Counsel · Legal and Financial
Keystone · Legal and Financial
Professional · Legal and Financial
Counsel · Legal and Financial
Keystone · Legal and Financial
Professional · Legal and Financial
Counsel · Legal and Financial
Keystone · Legal and Financial
Professional · Legal and Financial
Counsel · Legal and Financial
Keystone · Legal and Financial
Professional · Legal and Financial
What Every Insurance Agency Website Needs
Quote Requests on Every Page
J.D. Power's 2026 shopping study found auto shoppers collected a record 3.5 quotes each and 48% of new auto policies were bought digitally. A fast quote request form keeps you in the running.
A Page for Each Coverage Line
Auto, home, renters, life, business and Medicare are separate searches. Each gets its own page.
Your Local Advantage
Independent agencies placed 61.5% of US property and casualty premium in 2024, according to the Big I. Explain why a local agent who shops multiple carriers beats going direct.
Your License Number
California requires the license number on ads and quotes, at least as large as the phone number. Rules vary by state.
Reviews
BrightLocal's 2026 survey found 68% of consumers require 4 stars or more.
Insurance Seasons: Summer and Year-End
Ahrefs estimates show insurance agent near me searches usually peak in July, August and December at about twice the slowest months (2019 to 2024), and home insurance quote searches from May through July.
The Best Insurance Agency Website Template for More Quotes
For most insurance agencies, Keystone is the best fit: a consultation card in the hero works as a quote request, and a who-we-help section shows the clients you serve. Counsel suits agencies that want coverage lines and credentials up front. Both include coverage pages, location pages, a quote request form and a professional look, and you can switch anytime.
Website Mistakes That Put Insurance Agencies at Risk
These come up again and again on insurance agency websites:
- Misrepresenting policy terms or coverage, which state unfair trade practices laws bar.
- Offering rebates or gifts for buying a policy where state law prohibits inducements.
- Missing the license number where the state requires it.
- Medicare pages without the required TPMO disclaimer pointing to Medicare.gov or 1-800-MEDICARE.
- Fake or incentivized reviews.
Build Your Insurance Agency Website Free, No Signup Needed
Pick a template, answer a few questions about your insurance agency and watch your website build live. No email, no password, no credit card. You create a login and pay $99 per month only when you're ready to go live, and you can cancel anytime.
How it works
1
Pick a design
Browse by industry and choose the template and style that fit your business.
2
Answer a few questions
Your business name, services and the cities you serve. Your site builds while you type.
3
Go live
Every page is written for your business. Change your template, colors, photos and text anytime in your dashboard.
Insurance Agency Website Template Questions
What is the best insurance agency website template?
Keystone, for most agencies, because its consultation card works as a quote request. Counsel fits agencies that lead with coverage lines and credentials.
What should an insurance agency website include?
A page for each coverage line, a quote request form, the carriers you work with if you're independent, your license number where required, your location and reviews. Every Grow Local insurance template includes these.
Do Medicare agents need a disclaimer on their website?
Yes. CMS requires third-party marketing organizations to show a disclaimer about the plans they represent and point to Medicare.gov or 1-800-MEDICARE. This is general information, not legal advice.
Do insurance agents need their license number on their website?
In some states, yes. California requires it on ads and quotes. Check your state's rules.
How much does an insurance agency website cost?
A freelancer or agency usually charges a large upfront fee, and DIY builders leave the writing and setup to you. Grow Local is $99 per month with the website, pages written for your insurance agency, hosting, security and updates included. No contract, cancel anytime.
Can I try an insurance agency website template for free?
Yes. Pick any template and build your full insurance agency website preview free, with no email or password. You only sign up and pay when you're ready to go live.
Ready to launch your Insurance Agency website?
Build it free in minutes. Preview your site before you pay.
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