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Brow and Lash Website Templates

Brow and lash website templates for eyebrow and lash studios, shown below with a lash and brow studio in every design. Clients want to see the work, the price and which artist they will book. Pick a design, see it with your local business name and colors, and build your site free. No signup until you go live.

Every design is mobile-friendly and comes with service pages, city pages, a call button and a quote form, with no technical skills needed to run it.

Atelier · Beauty

Fade · Beauty

Lifestyle · Beauty

Atelier · Beauty

Fade · Beauty

Lifestyle · Beauty

Atelier · Beauty

Fade · Beauty

Lifestyle · Beauty

Atelier · Beauty

Fade · Beauty

Lifestyle · Beauty

Atelier · Beauty

Fade · Beauty

Lifestyle · Beauty

What Every Brow and Lash Website Needs

A Portfolio of Unfiltered Work

BLS counted 104,200 skincare specialist jobs in 2025, median pay $21.79 an hour in May 2025, with 29% self-employed and 9% projected growth from 2025 to 2035. Licensure needs a state-approved program and a state exam. GlossGenius, in December 2025, listed the fastest growing lash and brow services as brow threading +143.8%, brow wax shaping +64.6%, fills +55.8% and brow lamination +53.9%. Vagaro said lash and brow treatments were 71% of searches on its marketplace. Lead with unfiltered photos of real clients. Do not use borrowed or heavily filtered photos. The FDA says no color additives are approved for dyeing the eyebrows or eyelashes. Do not call a tint FDA approved.

Prices for a Full Set, a Fill and a Brow

A Fash guide put a full set of lash extensions at an average of $210, typically $120 to $300, with fills at $30 to $100 every 1 to 3 weeks and removal at $25 to $50. StyleSeat listed brow lamination at $35 to $129 by state. Microblading in that same cost-guide range is $500 to $800 at the start and $100 to $300 for touch-ups. Put your own prices on the service page so a new client can decide before they message you. Zenoti found 71% of salon and spa regulars have skipped a booking because it was too hard, and 55% are comfortable with an AI receptionist. A booking request on every page matters more than a chat window.

The License, and the Microblading Permit

California lets cosmetologists and estheticians apply lash extensions. Applying a prescription lash serum can be the practice of medicine and sits outside a board license. Texas has a separate eyelash extension specialist license: 320 hours plus written and practical exams. 20 states fully exempt threaders from licensure, and the rest do not, so say what your state requires. Microblading is body art or tattooing in many states. California counties often want a health permit and bloodborne pathogen training. Texas covers permanent cosmetics under a tattoo studio license. Florida requires a tattoo artist license, an establishment license, a bloodborne pathogens course and a biomedical waste permit. Name the license on the artist page. MoCRA adds adverse event reporting. A studio that only applies products is exempt from registration and listing. A private label line is not.

Reviews, and a Book Online Button

Phorest's US survey found 49% chose a hair salon with reviews in mind, 72% search Google, 25% use social media, and 17% follow a stylist on Instagram. BrightLocal's 2026 survey found 68% require 4 stars or more, 74% want reviews from the last three months, and 45% use AI tools for local recommendations. A later BrightLocal read found 82% read AI-generated review summaries, 23% would rely on them alone, 36% cite a photo with a review, 89% expect a reply, 80% are likely to use a business that replies to all reviews, and 50% are put off by a templated reply. Google use for reviews was 71% and Apple Maps 27%. Add a Book online button through Reserve with Google if your booking software is a partner. The profile can show a date, time and staff member. Skip fake reviews. Incentivized reviews are banned by the FTC Consumer Review Rule, effective October 21, 2024.

One Primary Category

Pick the most specific primary category and do not add one per service. Candidates to verify are Eyelash salon, Eyebrow bar, Permanent make-up clinic and Beauty salon. Schema is BeautySalon. Link your Google Business Profile and Google review page. Local Services Ads list a Beauty group currently available in California and Florida only. Waxing or hair removal on that list covers facial and body hair treatment and eyebrow styling. There is no lash category. The Verified badge is unavailable for beauty. Do not show Google Guaranteed, and do not show a badge you do not have.

Found on Google and Google Maps

Local SEO for eyebrow & lash studios starts with the basics: a page for each service and area you serve, your Google Business Profile connected, and a fast, mobile-friendly site. Grow Local builds that in, and every call click and form lead shows up as eyebrow & lash studio leads in your dashboard.

Pages we build for you include: lash extensions, lash lift & tint, microblading, powder brows, brow lamination.

Brow and Lash Search Seasons: Lash Demand Stays Steady

Ahrefs estimates for 2022 to 2024 put lash extensions near me about 29,000 to 43,000 US searches a month, eyebrow threading near me about 130,000 to 140,000, and microblading near me about 32,000 to 52,000. Lash extensions near me stayed fairly steady through the year. Eyebrow threading near me was usually busiest in June, August and September, and the busiest month was typically about 1.5 times the slowest. Microblading near me was usually busiest in January, February and March, also about 1.5 times. In an October 2026 Ahrefs check, a map pack appeared on 5 of 6 searches and AI Overviews on 1, including lash extensions cost. None of the near me searches showed an AI Overview. Treat lash extensions near me as Google Maps and the local pack. BrightLocal put Google Business Profile at 28.63% of citations and Yelp at 9.53%. In the services sector those shares were 45% and 12.30%, with Facebook at 4.40%. Beauty, wellness and fitness was only 2.05% of locations, so use the services figures as the nearest proxy. WordStream's beauty and personal care medians show a CPC of $4.62, a CTR of 6.75%, a conversion rate of 10.35% and a cost per lead of $39.25. Do not promise a ranking. That is reviews and reputation plus website optimization, content management, citations, backlinks and AI search visibility.

The Best Brow and Lash Website Template for a Clear Portfolio

For most brow and lash studios, Atelier is the best fit: a large gallery and a service list that shows the work and the prices. You can switch to another beauty template anytime. Every design includes service pages, city pages, a quote form and reviews. Looking for the best website builder for eyebrow & lash studios? Grow Local writes every page for your business, so you don't need eyebrow & lash studio web design skills or an agency.

Website Mistakes That Cost Brow and Lash Studios Bookings

These come up again and again on brow and lash websites:

  • Filtered or borrowed photos presented as your work.
  • An FDA approved claim for a brow or lash tint.
  • Microblading offered with no health permit where your state treats it as tattooing.
  • A category for every service instead of one primary category.
  • Skip fake reviews. Incentivized reviews are banned by the FTC Consumer Review Rule.
  • A Wix or Squarespace page with no prices and no artist license.
  • Calling a beauty badge Google Guaranteed, or showing Google Verified.
  • Showing a badge you do not have.

Build Your Brow and Lash Website Free, No Signup Needed

Pick a template, answer a few questions about your studio and watch your website build live. No email, no password, no credit card. You create a login and pay $99 per month, billed monthly, only when you're ready to go live, and you can cancel anytime. Hosting, security and updates are included. No contract. The price is $99/month. It works like a website builder for eyebrow & lash studios: answer a few questions, build free, and see your eyebrow & lash studio website design come to life with your own name and colors. As an eyebrow & lash studio website builder, Grow Local handles the website design for eyebrow & lash studios, so you only answer a few questions.

How it works

1

Pick a design

Browse by industry and choose the template and style that fit your business.

2

Answer a few questions

Your business name, services and the cities you serve. Your site builds while you type.

3

Go live

Every page is written for your business. Change your template, colors, photos and text anytime in your dashboard.

Brow and Lash Website Template Questions

What is the best brow and lash website template?

Atelier, for most brow and lash studios, because the gallery and the service list show the work and the price before someone books.

What should a brow and lash website include?

Unfiltered photos, prices for a full set, a fill and brows, the artist and the license, aftercare, and a booking request. Every Grow Local brow and lash template includes these.

How much does a brow and lash website cost?

A freelancer or agency usually charges a large upfront fee, and DIY builders leave the writing and setup to you. Grow Local is $99/month with the website, pages written for your studio, hosting, security and updates included. No contract, cancel anytime.

Can the site say a tint is FDA approved?

No. The FDA says no color additives are approved for dyeing the eyebrows or eyelashes. Show the service and the aftercare. Do not call a tint FDA approved. This is general information, not legal advice.

Can I try a brow and lash website template for free?

Yes. Pick any template and build your full brow and lash website preview free, with no email or password. You only sign up and pay when you're ready to go live.

How do I build an eyebrow & lash studio website?

Here's how to build a eyebrow & lash studio website with Grow Local: pick one of these designs, answer a few simple questions and watch your website for eyebrow & lash studios build live. Build and preview free with no signup, then go live for $99 per month. Grow Local uses AI behind the scenes to help write your pages, so it works like an AI website builder without any prompting.

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